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TERMS OF USE 72Lux, Inc. (“72Lux,” “we,” “us,” or “our”) welcomes you. We’re really excited that you have decided to access and use the 72Lux website (the “Website”), our Facebook, Twitter, and/or our other social media plugins (the “Social Media Plugins”), and/or our mobile applications (the “Mobile Apps,” and collectively with the Social Media Plugins and the Website, the “Services”). We provide our Services to you subject to the following Terms of Use, which may be updated by us from time to time without notice to you. By browsing the public areas or by accessing and using the Services, you acknowledge that you have read, understood, and agree to be legally bound by the terms and conditions of: (i) these Terms of Use, (ii) the terms and conditions of our Privacy Policy, and (iii) the terms of use and privacy policies of our “Partner Companies” (as defined in our Privacy Policy), all of which are hereby incorporated by reference (collectively, this “Agreement.”). If you do not agree to any of these terms, then please do not use the Services. Capitalized terms not defined in these Terms of Use shall have the meaning set forth in our Privacy Policy. 1. DESCRIPTION AND USE OF SERVICES 72Lux is focused on simplifying e-commerce both on 72Lux.com and on other publisher’s websites. We believe that you deserve an online shopping experience that delivers what you want through effortless clicks. We believe that women have never been more busy, and are taking on more roles than ever before. 72Lux offers you a new solution to shop for the best clothes and accessories and in a luxurious, customer-centric shopping experience. Whether you are a full-time professional, mother, philanthropist, or all three, we know how busy you are, so our goal is to make online shopping an exciting, yet effortless experience for you. 72Lux is working with the best designers and best retailers to allow you to shop them all in one place and with a universal checkout. We have easy-to-use search tools, which will help you easily find what you’re looking for. By using 72Lux, you can search by category, designer, size, color, or any combination of them. Once you’re ready to purchase, you’ll only have to go through one check-out process, even if you’re purchasing from multiple retailers. We would like to point out, however, that although you are able to find information about and purchase these amazing clothes and accessories through the Services, we are not the merchant of record (the applicable retailers are), nor are we a party to any transaction you make with these retailers. Accordingly, we shall have no liability to any party in connection with such transactions. We provide Visitors and Registered Users with access to the Services as described in this Agreement. Visitors. Visitors, as the term implies, are people who don’t register with us, but want to browse our virtual storefront. No login is required for Visitors. Visitors can (a) browse for the best clothes and accessories; (b) view all publicly-accessible content, and (c) e-mail us. Registered Users. Login is required for all Registered User services. Registered Users can do all the things that Visitors can do, and can: (a) purchase the products and services offered through the Services; (b) shop with our personal shopper tool to customize your shopping experience; (c) participate in our exclusive promotional offers and sweepstakes, (d) sign up for alerts and other notifications, and (e) post comments. We are under no obligation to accept any individual as a Registered User, and may accept or reject any registration in our sole and complete discretion. Also, when using the Services via our Mobile Apps, Registered Users may elect to consent to the use of their Mobile Device’s Geolocational Information to provide the Services. 2. COMMUNITY GUIDELINES 72Lux’s community, like any community, functions best when its people follow a few simple rules. By accessing and/or using the Services, you hereby agree to comply with these community rules and that: • You will not use the Services for any unlawful purpose; • Registered Users may not use the Services to engage in any commercial activities, including, without limitation, raising money; advertising or promoting a product, service, or company; or engaging in any pyramid or other multi-tiered marketing scheme, but Registered Users are encouraged to post comments about their shopping and purchasing experiences with participating retailers; • You will not access or use the Services to collect any market research for a competing business; • You will not upload, post, e-mail, transmit, or otherwise make available any content that: o infringes any copyright, trademark, right of publicity, or other proprietary rights of any person or entity; or • You will not “stalk” or otherwise harass another; • You will not impersonate any person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity; and • You will not interfere with or attempt to interrupt the proper operation of the Services through the use of any virus, device, information collection or transmission mechanism, software or routine, or access or attempt to gain access to any data, files, or passwords related to the Services through hacking, password or data mining, or any other means. We reserve the right, in our sole and absolute discretion, to deny you access to the Services, or any portion of the Services, without notice, and to remove any comments that do not adhere to these guidelines. 3. RESTRICTIONS The Services are available for individuals aged 13 years or older. If you are 13 or older, but under the age of 18, you should review this Agreement with your parent or guardian to make sure that you and your parent or guardian understand it. 4. PAYMENT You agree that 72Lux may immediately authorize your credit card (or other approved facility) for payment for all purchases made under your Password (as defined below). As set forth more fully in Section 5 below, you must keep your Password strictly confidential. You are fully responsible for all activities that occur under your Password, and you agree to be personally liable for all charges incurred under your Password. Your liability for such charges shall continue after termination of this Agreement. If you have a question about a transaction on your credit card statement, please use the “Contact Us” section of the Website to contact customer service. 5. SIGN-IN NAME; PASSWORD; UNIQUE IDENTIFIERS During the registration process for Registered Users, we will ask you to create an account, which includes a sign-in name (“Sign-In Name”), a password (“Password”), and perhaps certain additional information that will assist in authenticating your identity when you log-in in the future (“Unique Identifiers”). When creating your account, you must provide true, accurate, current, and complete information. Each Sign-In Name and corresponding Password can be used by only one Registered User. You are solely responsible for the confidentiality and use of your Sign-In Name, Password, and Unique Identifiers, as well as for any use, misuse, or communications entered through the Services using one or more of them. You will promptly inform us of any need to deactivate a Password or Sign-In Name, or change any Unique Identifier. We reserve the right to delete or change your Password, Sign-In Name, or Unique Identifier at any time and for any reason. 72Lux will not be liable for any loss or damage caused by any unauthorized use of your account. 6. INTELLECTUAL PROPERTY The Services contains material, such as software, text, graphics, images, sound recordings, audiovisual works, and other material provided by or on behalf of 72Lux (collectively referred to as the “Content”). The Content may be owned by us or by third parties. The Content is protected under both United States and foreign laws. Unauthorized use of the Content may violate copyright, trademark, and other laws. You have no rights in or to the Content, and you will not use the Content except as permitted under this Agreement. No other use is permitted without prior written consent from us. You must retain all copyright and other proprietary notices contained in the original Content on any copy you make of the Content. You may not sell, transfer, assign, license, sublicense, or modify the Content or reproduce, display, publicly perform, make a derivative version of, distribute, or otherwise use the Content in any way for any public or commercial purpose. The use or posting of the Content on any other website or in a networked computer environment for any purpose is expressly prohibited. If you violate any part of this Agreement, your permission to access and/or use the Content and the Services automatically terminates, and you must immediately destroy any copies you have made of the Content. The trademarks, service marks, and logos of 72Lux (“72Lux Trademarks”) used and displayed on the Services are registered and unregistered trademarks or service marks of 72Lux. Other company, product, and service names located on the Services may be trademarks or service marks owned by others (the “Third-Party Trademarks”, and, collectively with 72Lux Trademarks, the “Trademarks”). Nothing on the Services should be construed as granting, by implication, estoppel, or otherwise, any license or right to use the Trademarks, without our prior written permission specific for each such use. Use of the Trademarks as part of a link to or from any site is prohibited unless establishment of such a link is approved in advance by us in writing. All goodwill generated from the use of 72Lux Trademarks inures to our benefit. Elements of the Services are protected by trade dress, trademark, unfair competition, and other state and federal laws and may not be copied or imitated, in whole or in part, by any means, including but not limited to the use of framing or mirrors. None of the Content may be retransmitted without our express, written consent for each and every instance. 7. COMMUNICATIONS TO US; USER SUBMISSIONS; AND PUBLICITY Although we encourage you to e-mail us, we do not want you to, and you should not, e-mail us any content that contains confidential information. With respect to all e-mails you send to us, including but not limited to, feedback, questions, comments, suggestions, and the like, we shall be free to use any ideas, concepts, know-how, or techniques contained in your communications for any purpose whatsoever, including but not limited to, the development, production and marketing of products and services that incorporate such information. You retain all copyrights and other intellectual property rights in and to anything you post to the Services, including text and photographs. You do, however, grant us an irrevocable, non-exclusive, worldwide, perpetual, royalty-free license to use, modify, copy, distribute, publish, perform, sublicense, and create derivative works from all submissions you provide to us in any media now known or hereafter devised and for any purpose, and the right, but not the obligation, to use any such material, including, without limitation, your name, image, likeness, photograph, and Sign-In Name to advertise and promote the Services and/or 72Lux. 8. NO WARRANTIES/LIMITATION OF LIABILITY WE MAKE NO WARRANTIES OR REPRESENTATIONS ABOUT THE CONTENTS OF THE SERVICES OR THE PRODUCTS AND SERVICES OF THE PARTICIPATING RETAILERS AND PARTNER COMPANIES. YOU MAY FIND THE PRODUCT AND SERVICE WARRANTIES OF OUR PARTICIPATING RETAILERS AND PARTNER COMPANIES ON THEIR RESPECTIVE WEBSITES. FOR INFORMATION ON PROCESSING RETURNS, PLEASE VISIT OUR CUSTOMER CARE & FAQ PAGE ON THE WEBSITE. WE SHALL NOT BE SUBJECT TO LIABILITY FOR ANY DELAYS OR INTERRUPTIONS OF THE SERVICES FROM WHATEVER CAUSE. YOU AGREE THAT YOU USE THE CONTENT AND THE SERVICES AT YOUR OWN RISK. WE DO NOT WARRANT THAT THE SERVICES WILL OPERATE ERROR-FREE OR THAT THE SERVICES, THEIR SERVERS, OR CONTENT ARE FREE OF COMPUTER VIRUSES OR SIMILAR CONTAMINATION OR DESTRUCTIVE FEATURES. IF YOUR USE OF THE CONTENT OR THE SERVICES RESULTS IN THE NEED FOR SERVICING OR REPLACING EQUIPMENT OR DATA, WE SHALL NOT BE RESPONSIBLE FOR THOSE COSTS. THE CONTENT AND THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT ANY WARRANTIES OF ANY KIND. WE DISCLAIM ALL WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE WARRANTY OF TITLE, MERCHANTABILITY, NON-INFRINGEMENT OF THIRD PARTIES’ RIGHTS, AND FITNESS FOR PARTICULAR PURPOSE. IN NO EVENT SHALL WE BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, INCIDENTAL AND CONSEQUENTIAL DAMAGES, LOST PROFITS, OR DAMAGES RESULTING FROM LOST DATA OR BUSINESS INTERRUPTION) RESULTING FROM YOUR PURCHASE OF THE PRODUCTS AND SERVICES OR YOUR USE OR INABILITY TO USE THE CONTENT OR THE SERVICES, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME STATES DO NOT ALLOW EXCLUSION OF IMPLIED WARRANTIES OR LIMITATION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. IN SUCH STATES, OUR LIABILITY SHALL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW. 72LUX HAS MADE EVERY EFFORT TO DISPLAY THE PRODUCTS, SERVICES, COLORS, AND IMPRINTS AS ACCURATELY AS POSSIBLE ON THE SERVICES. HOWEVER, THE FINAL PRODUCT AND/OR SERVICE DELIVERED MAY VARY FROM THE IMAGES VIEWED ON THE SERVICES DUE TO A NUMBER OF FACTORS THAT ARE NOT WITHIN OUR CONTROL. THESE FACTORS INCLUDE, BUT ARE NOT LIMITED TO, SYSTEM CAPABILITIES AND CONSTRAINTS OF YOUR COMPUTER, MANUFACTURING PROCESS ISSUES, AND THE AVAILABILITY OF PRODUCT AND RAW MATERIALS. ALTHOUGH 72LUX WILL EXERCISE COMMERCIALLY REASONABLE EFFORTS TO HELP ENSURE THAT THE PRODUCTS AND SERVICES CONFORM TO YOUR EXPECTATIONS, VARIATIONS SOMETIMES OCCUR. ALL PRODUCT AND SERVICE PRICING, SPECIFICATIONS, AND OFFERINGS ARE SUBJECT TO CHANGE WITHOUT NOTICE. THE SERVICES MAY CONTAIN INFORMATION ON THE PRODUCTS AND SERVICES OF PARTICIPATING RETAILERS AND PARTNER COMPANIES, NOT ALL OF WHICH ARE AVAILABLE IN EVERY LOCATION. A REFERENCE TO A PRODUCT OR SERVICE ON THE SERVICES DOES NOT IMPLY THAT SUCH PRODUCT OR SERVICE IS OR WILL BE AVAILABLE IN YOUR LOCATION. THE SERVICES MAY CONTAIN TECHNICAL INACCURACIES OR TYPOGRAPHICAL ERRORS OR OMISSIONS. WE ARE NOT RESPONSIBLE FOR ANY SUCH TYPOGRAPHICAL, TECHNICAL, OR PRICING ERRORS LISTED ON THE SERVICES. 9. EXTERNAL SITES The Services may contain links to third-party websites (“External Sites”). These links are provided solely as a convenience to you and not as an endorsement by us of the content on such External Sites. The content of such External Sites is developed and provided by others. You should contact the site administrator or webmaster for those External Sites if you have any concerns regarding such links or any content located on such External Sites. We are not responsible for the content of any linked External Sites and do not make any representations regarding the content or accuracy of materials on such External Sites. You should take precautions when downloading files from all websites to protect your computer from viruses and other destructive programs. If you decide to access linked External Sites, you do so at your own risk. 10. INDEMNIFICATION You agree to defend, indemnify, and hold us and our officers, directors, employees, successors, licensees, and assigns harmless from and against any claims, actions, or demands, including, without limitation, reasonable legal and accounting fees, arising or resulting from your breach of this Agreement or your access to, use, or misuse of the Content or the Services. We shall provide notice to you of any such claim, suit, or proceeding and shall assist you, at your expense, in defending any such claim, suit, or proceeding. We reserve the right to assume the exclusive defense and control of any matter that is subject to indemnification under this section. In such case, you agree to cooperate with any reasonable requests assisting our defense of such matter. 11. COMPLIANCE WITH APPLICABLE LAWS The Services are based in the United States. We make no claims concerning whether the Content may be downloaded, viewed, or be appropriate for use outside of the United States. If you access the Services or the Content from outside of the United States, you do so at your own risk. Whether inside or outside of the United States, you are solely responsible for ensuring compliance with the laws of your specific jurisdiction. 12. TERMINATION OF THE AGREEMENT We reserve the right, in our sole discretion, to restrict, suspend, or terminate this Agreement and your access to all or any part of the Services, at any time and for any reason without prior notice or liability. We reserve the right to change, suspend, or discontinue all or any part of the Services at any time without prior notice or liability. 13. DIGITAL MILLENNIUM COPYRIGHT ACT 72Lux respects the intellectual property rights of others and attempts to comply with all relevant laws. We will review all claims of copyright infringement received and remove any Content or user submissions deemed to have been posted or distributed in violation of any such laws. Our designated agent under the Digital Millennium Copyright Act (the “Act”) for the receipt of any Notification of Claimed Infringement which may be given under that Act is as follows: 72Lux, Inc. If you believe that your work has been copied on the Services in a way that constitutes copyright infringement, please provide our agent with notice in accordance with the requirements of the Act, including (i) a description of the copyrighted work that has been infringed and the specific location on the Services where such work is located; (ii) a description of the location of the original or an authorized copy of the copyrighted work; (iii) your address, telephone number and e-mail address; (iv) a statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent or the law; (v) a statement by you, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf; and (vi) an electronic or physical signature of the owner of the copyright or the person authorized to act on behalf of the owner of the copyright interest. 14. MISCELLANEOUS This Agreement is governed by the internal substantive laws of the State of New York, without respect to its conflict of laws provisions. You expressly agree: (i) to submit to the exclusive personal jurisdiction of the state and federal courts sitting in the State of New York; and (ii) that the Services shall be deemed passive that do not give rise to personal jurisdiction over 72Lux, either specific or general, in jurisdictions other than New York. If any provision of this Agreement is found to be invalid by any court having competent jurisdiction or terminated in accordance with the Termination provision above, the invalidity or termination of such provision shall not affect the validity of the following provisions of this Agreement, which shall remain in full force and effect: “Intellectual Property,” “Communications to 72Lux,” “No Warranties/Limitation of Liability,” “Indemnification,” “Termination of the Agreement,” and “Miscellaneous.” Our failure to act on or enforce any provision of the Agreement shall not be construed as a waiver of that provision or any other provision in this Agreement. No waiver shall be effective against us unless made in writing, and no such waiver shall be construed as a waiver in any other or subsequent instance. Except as expressly agreed by us and you in writing, this Agreement constitutes the entire Agreement between you and us with respect to the subject matter, and supersedes all previous or contemporaneous agreements, whether written or oral, between the parties with respect to the subject matter. The section headings are provided merely for convenience and shall not be given any legal import. This Agreement will inure to the benefit of our successors, assigns, licensees, and sublicensees. Copyright 2012 72Lux, Inc. All rights reserved. PRIVACY POLICY Effective as of January 01, 2012 We at 72Lux, Inc. (“72Lux,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy relates to the information collection and use practices of 72Lux in connection with our online services and mobile applications (the “Services”), which are made available to you through a variety of platforms, such as through http://www.72Lux.com (the “Website”), through Facebook, Twitter, LinkedIn, and other social media (collectively, “Social Media”), and through cell phones, personal digital assistants, and other mobile devices (collectively, the “Mobile Devices”). The Website, our Social Media pages, and the Mobile Devices are collectively referred to as the “Platforms.” By visiting our Website and/or using our Services on any of the Platforms, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use. The Information We Collect 1. Personal Information When you sign up to become a Registered User, receive our newsletter, or enter any promotion or sweepstakes, you will be required to provide us with personal information about yourself (collectively, the “Personal Information”). Such Personal Information includes your name, address, e-mail address, and phone number. We do not collect any Personal Information from you when you use the Services unless you provide us with the Personal Information voluntarily. 2. Billing Information When you order products and services from us, you will be required to provide certain information in addition to the Personal Information noted above. Such information may include a debit card number, credit card number, and similar information (collectively, the “Billing Information). 3. Geolocational Information In order to provide the Services while you are using a Mobile Device, we may, at your consent, automatically collect geolocational information from your Mobile Device, your wireless carrier, or certain third-party service providers (“Geolocational Information”). Collection of such Geolocational Information occurs only when the Services are running on your Mobile Device. You may decline to allow us to collect such Geolocational Information, in which case 72Lux will not be able to provide certain Services to you. Because your Geolocational Information is subject to abuse by others, please be sure to manage your Mobile Device and privacy preferences on the Services on an ongoing basis. 4. Other Information In addition to the Personal Information noted above that you voluntarily provide to us and the Geolocational Information that we automatically collect, we may collect additional information (collectively, the “Other Information”). Such Other Information may include: a. From You. Additional information about yourself that you voluntarily provide to us, such as your hobbies, personal interests, household income range, number of children, gender, and product and service preferences. b. From Your Activity. Information that we automatically collect when you use the Services, such as the type of Platform you’re using, your IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website you visit, and similar information concerning your use of the Services. c. From Cookies. Information that we collect using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s hard drive so that your computer will “remember” information about your visit. We use cookies to help us collect Other Information and to enhance your experience using the Services. If you do not want the Platforms to place a cookie on your hard drive, you may be able to turn that feature off on your computer or Mobile Device. Please consult your Internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from us, the Services may not function properly. When the Services are made available to you through Facebook, Twitter, LinkedIn, and/or other third-party Social Media sites, please be aware that these other sites maintain their own policies regarding cookies and the collection and use of information. You are responsible for reviewing those policies. d. From Other Sources. Information that we collect or receive from other sources, such as companies that provide our Services by way of a co-branded or private-labeled website (“Partner Companies”), and platforms like Facebook, Twitter, LinkedIn, and/or other third-party Social Media sites on which you have used the Services in accordance with their terms of use and privacy policies. We may add this information to the information we may have already collected from you via our Platforms in order to improve the products and services we provide. The Information Collected by or Through Third-Party Advertising Companies We may share Other Information about your activity on the Platforms with third parties for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Platforms and elsewhere. These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect such Other Information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site. Accessing and Modifying Personal Information and Communication Preferences If you have registered for the Services, you may access, review, and make changes to your Personal Information, Billing Information, and Other Information by editing your online profile, which can be found in the “My Account” section of the Website. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any 72Lux marketing email. Registered Users cannot opt out of receiving transactional e-mails related to their account. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases. How We Use and Share the Information We use the Personal Information, the Billing Information, the Geolocational Information, and the Other Information to provide you the Services, process your orders, solicit your feedback, inform you about our products and services and those of our third-party marketing partners, to administer our rewards and promotional programs, and to improve our Services to you. Also, we may share Personal Information, the Billing Information, Geolocational Information, and/or Other Information as described below. • We share your Personal Information, Billing Information, Geolocational Information, and Other Information with third-party retailers and their agents to provide you with the products and services that you have ordered through our Platforms. • In order to provide the Services and administer our rewards and promotional programs, we may share your Personal Information and Other Information with our third-party promotional and marketing partners, including, without limitation, business participating in our various programs. • We may enter into agreements with Partner Companies in which we may provide the Partner Companies with a URL and a customer registration page co-branded with, or private labeled by, the Partner Companies, and the Partner Companies may distribute and promote the URL to their customers. A Partner Company may want access to Personal Information that we collect through this process. As a result, if you register on any of our Platforms through a Partner Company, we may provide your Personal Information to the Partner Company. Because we do not control the privacy practices of our Partner Companies, we encourage you to read and understand their privacy policies. • We may from time to time share Personal Information and/or Other Information with other companies who may provide you information about the products and services they offer. However, to the extent required by law, you will be given the opportunity to opt-out of such sharing. • In an ongoing effort to better understand our users and our Services, we might analyze the Other Information and the Geolocational Information in aggregate form in order to operate, maintain, manage, and improve the Services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and Services to current and prospective business partners and to other third parties for other lawful purposes. • We may employ other companies and individuals to perform functions on our behalf. Examples may include providing marketing assistance, information technology support, and customer service. These other companies will have access to the Personal Information, the Billing Information, the Geolocational Information, and the Other Information only as necessary to perform their functions and to the extent permitted by law. • We may share some or all of your Personal Information and/or Other Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us. • If we or all or substantially all of our assets are acquired, we expect that the Personal Information, the Billing Information, the Geolocational Information, and the Other Information would be transferred along with the other business assets. • To the extent permitted by law, we may also disclose Personal Information, the Billing Information, the Geolocational Information, and the Other Information when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing the such Information is necessary or advisable, for example, to protect the rights, property, or safety of 72Lux or others. How We Protect Your Information We take commercially reasonable steps to protect the Personal Information, the Billing Information, the Geolocational Information, and the Other Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. We use industry-standard SSL (“Secure Socket Layer”) encryption technology, a secure server, and other physical and procedural safeguards to protect the security of such information. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Platforms may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail. Important Notice to Non-U.S. Residents The Website and the Services are operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Services and/or providing us with any information, you consent to this transfer. Children We do not knowingly collect Personal Information from children under the age of 13 through the Services. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases. California Residents Under California Civil Code Section 1798.83, California residents who have an established business relationship with 72Lux may choose to opt out of our sharing your Personal Information with third parties for direct marketing purposes. If you are a California resident and (1) you wish to opt out; or (2) you wish to request certain information regarding our disclosure of your Personal Information to third parties for the direct marketing purposes, please send an e-mail to privacy@72Lux.com or write to us at: 72Lux, Inc. External Websites The Platforms and the Services may contain links to third-party websites. 72Lux has no control over the privacy practices or the content of any of our Partner Companies, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites. Changes to This Privacy Policy This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Platforms as soon as they go into effect. By accessing the Platforms or using the Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis. How to Contact Us If you have questions about this Privacy Policy, please e-mail us at privacy@72Lux.com.
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